Would you believe that, in a paragraph published in July 1912 in the Montréal daily Le Devoir, Frontenac Breweries was described, in translation, as a “Franco-American syndicate?” An article in a February issue of The Vancouver World of Vancouver, British Columbia, mentioned the creation of this firm by a small group of Canadians and Americans.Ĭonstruction of the brewery, said to be one of the largest in Canada, began over the following weeks. Mind you, it also began to use the name Brasserie Frontenac Limitée no later than November 1913. Interestingly, in its own French-language advertisements, Frontenac Breweries used the name Frontenac Breweries at least until 1926. Marie Joseph “Joe” Beaubien was one of its 5 promoters, all of them Francophone men and all of them Montrealers. A new firm bearing that name was indeed mentioned in at least one Montréal daily. This being said (typed?), Frontenac Breweries may have seen the light of day towards the end of July, or the beginning of August 1911. I only found Frontenac Breweries in that official publication, and this from October 1915 onwards. Why use the corporate name Frontenac Breweries, this firm being well known in Québec, in French, under the name of Brasserie Frontenac? Answer: To my great surprise, yours truly did not find a Brasserie Frontenac in La Gazette officielle de Québec. Why use an advertisement from National Breweries Limited of Montréal, which appeared in the Montréal weekly Le Samedi, if the subject of this week of our blog / bulletin / thingee is Frontenac Breweries – a firm mentioned in an April 2021 issue of that same galactically known publication ? Answer: The answer to this riddle can be found in the following paragraphs. Hoping that from time to time you let yourself be tempted by an alcoholic drink obtained by the fermentation of a mixture of vegetable products (wheat, rice and / or barley in most cases), consumed in moderation of course, in other words, a beer, yours truly would like to make you discover a Québec brewery well known in its time, Frontenac Breweries Limited of Montréal, Québec, and…ĭo you have a question, by any chance, my reading friend? Two questions?! Heavens, be still, my heart! Sorry.įirst question.
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